From September 5th to 7th, Higher Education Training Institute of KCUE held a workshop for the university staffs working in the department of public relations at InterBulgo Hotel in Daegu.
Several issues were covered during this time such as ‘understanding basics and trends of public relations’, ‘communication skills to vitalize an organization’, ‘how to write new reports’, ‘strategy for the promotion of a university’, ‘how to response to the media’, and ‘how to write a manual for crisis management’ and so on.
After the presentations, participants discussed on the themes like ‘strategy for the development of unique brand image of a university’, and ‘strategy for the promotion of satisfaction index of targeted groups’.
|